Trust before product
Warranty and returns come before the grid.
A jewellery storefront built around trust at a high price point.

Lumen sells at a price where a shopping cart alone will not close the sale, so the whole storefront is a trust exercise: warranty, traceability and a sixty-day return sit above the product grid.
The consultation option acknowledges that some purchases at this value need a conversation, without forcing everyone into one.
High-value DTC with an assisted path. Average order value is high and frequency low, so the site invests in trust rather than conversion tricks.
Warranty and returns come before the grid.
Provenance is the modern proof of quality.
Consultation without forcing it on everyone.