Editorial over catalogue
Reads like a magazine, sells like a shop.
An editorial storefront for home goods that looks worth the price.

Maison sells considered objects, so the storefront had to feel considered too — generous whitespace, editorial typography, and product photography given room to breathe.
The browse-to-cart flow is complete, but the real work is presentational: making a $90 throw look like a $90 throw.
Direct-to-consumer retail with a premium position. Presentation is the pricing strategy — the design justifies the margin.
Reads like a magazine, sells like a shop.
Grouping products into a point of view, not a grid.
Browse, add, review — working, with no backend.