EcommerceBuilt with Getyn

Fernway Supply

An outdoor gear storefront with a full browse-to-cart flow.

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Fernway Supply homepage
  • 1Prompt to first draft
  • 0Backend required
  • CartPersists locally

About this site

Fernway Supply is a storefront built for browsing: faceted filters, product detail views with real specification, and a slide-over cart that never loses your place.

The entire shopping flow — filtering, product pages, cart and wishlist — runs in the browser with no backend, which makes it an honest way to validate a range before committing to inventory systems and payment processing.

Who it's for

  • DTC brands launching a first range
  • Makers moving off a marketplace to their own store
  • Retailers validating a product line before investing in stock
  • Agencies building storefronts on a tight timeline

Business model

Direct-to-consumer retail. The storefront is the shop window; the flow is designed to move a visitor from category to cart with as few dead ends as possible.

What makes it work

Faceted filtering

Category, price and availability narrow the range without a page reload.

Slide-over cart

Adding to cart never navigates away from browsing.

Product pages with substance

Galleries, specs and materials — the detail that justifies a price.

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