Agenda as the pitch
Session titles do more selling than paragraphs of copy.
A webinar page that converts a time slot into registrations.

Signal Sessions sells attendance at a specific moment, which is a harder ask than a download. The page answers the three objections in order: is it worth 45 minutes, who is teaching, and what if I cannot make it.
The recording promise is the quiet conversion lever — it removes the calendar objection entirely.
Lead generation. The webinar is free because the registration list is the product; the page optimises for qualified signups rather than raw volume.
Session titles do more selling than paragraphs of copy.
Faces and roles justify the time investment.
Register-anyway capture lifts signups from every timezone.