Trial as the only ask
One primary action, repeated at every scroll depth.
A gym landing page built to sell the free trial.

Pulse Gym is a single-goal page: get a trial signup. The hero states the promise, the class schedule proves there is something to turn up to, and membership tiers make the commitment legible.
Membership subscription. Acquisition is local and trial-led, so the page optimises for one action rather than browsing.
One primary action, repeated at every scroll depth.
A visible timetable answers "what would I actually do here".
Membership options compared side by side.