Leads with the question
Buyers arrive with 'which features get used', so the hero answers it.
The marketing site for an analytics product — site only, no backend.

Metriq sells a technical product to a semi-technical buyer, so the site leads with the question the buyer already has — which features get used — rather than the architecture behind the answer.
Site only: no warehouse, no pipeline, no auth. Building the marketing site first is how you find out whether the positioning lands before you build the hard part.
Usage-based B2B SaaS. Self-serve entry with a sales-assisted path for larger teams, so the page carries both a free trial and a demo request.
Buyers arrive with 'which features get used', so the hero answers it.
Self-serve trial and demo request without competing.
SOC 2 and EU hosting answered before procurement asks.