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DevSync

A developer conference site aimed at a sceptical audience.

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DevSync homepage
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  • SiteScope by design

About this site

DevSync sells to engineers, an audience allergic to marketing, so the page states what it is not — no keynote fluff, no vendor pitches — as clearly as what it is.

A reviewed programme and free recordings are trust signals for a group that has been burned by conferences that were really trade shows.

Who it's for

  • Technical and developer conferences
  • Events selling to sceptical audiences
  • Conferences competing with vendor-run shows
  • Anyone whose credibility is the product

Business model

Ticketed conference with sponsorship. Credibility with a sceptical audience is the constraint, so the programme is protected from sponsor influence.

What makes it work

Says what it is not

Naming the anti-pattern earns instant credibility.

Reviewed programme

A committee signals the talks were not bought.

Recordings free

Generosity that costs little and builds reputation.

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